Chapter 4: SSL & Permalink Architecture

Objective

To establish an encrypted connection across the entire site and configure a search-engine-friendly URL structure that supports the site’s long-term authority and growth objectives.

Technical Configuration

  • SSL Status: Verified via GoDaddy Managed WordPress settings. The site must force https:// to protect client data transmissions and boost SEO rankings.
  • Permalink Setting: Configured to “Post Name” (/%postname%/). This ensures URLs are descriptive (e.g., engineeringanswers.net/structural-failure-analysis/) rather than numeric.

Implementation Log

  • Feb 3, 2026: Verified SSL active via browser “Padlock” icon.
  • Feb 3, 2026: Updated WordPress Permalink settings to “Post Name”.
  • Feb 3, 2026: Flushed rewrite rules by saving the Permalink settings page twice (industry best practice to prevent 404s on new CPTs).